Our Mission
To build the next generation of retail. purpose-driven, community-rooted with the our planet in mind.
Established in 2012, we are Noble Motives Collective - a retail group reshaping what modern fashion looks and feels like through our two brands: Caposhie and Peau de Loup (PDL).
At our core, we’re builders of a better kind of retail: community-rooted, purpose-driven, and designed for a more inclusive future. We believe in creating meaningful products with impact; clothes that fit real bodies, collections that honour individuality, and retail experiences that foster connection.
Today, we operate with a team of over 100 employees, run 10 brick-and-mortar stores across Western Canada, and ship globally through our robust e-commerce platforms. Our wholesale partnerships span North America, including collaborations with Urban Outfitters, Simons, and a licensed sports merchandise program with WNBA Canada, the NSL, and the PWHL.
Our business is agile by design; built on small-batch production, deep customer loyalty, and a shared commitment to doing retail differently. To date, we’ve diverted over 700,000 meters of textile waste by using upcycled fabrics.
We’re growing with intention; expanding our reach, deepening our impact, and building the next generation of retail in Canada and beyond.
The first non-binary fashion brand in North America.
We started by rebuilding the button-down to actually fit real bodies—no gender labels, just great clothes. Today, we’re breaking retail records and outfitting the fans rewriting the rules of sport. From Urban Outfitters, Simons to the WNBA, PDL is leading the charge in inclusive fashion and licensed women’s sports merchandise.
This isn’t a trend. It’s a takeover.
Our Brands
Fashion that flows with you—no size tags, no markups, no rules.
Caposhie is a brick-and-mortar revolution built for women 50+ who’ve aged out of the mall, but not out of style. With bold prints, natural fabrics, and stores across Western Canada, we’re proving that fun, fearless fashion is ageless.
Come as you are. Leave feeling unstoppable.
